BACKGROUND

Due to an overwhelming financial burden and issues, one may opt for the fastest and easiest way out especially during this challenging period. Most victims have misperceived the cunning way of a loan sharks’ slogan and advertisement such as ‘Pinjaman Wang Berlesen’ or ‘Lulus dalam masa 1 jam’. Without knowing the implication and their imposition of astronomical high interest under illegal conditions, borrowers were bewildered upon receiving reminders of payment due that are to be paid as early as 1 day from loan date (with daily interest rate). Even with more than 10,000 successful cases managed by Satria, consumers and their target market are still in doubt.

STRATEGY

Satria has beenreceiving hundreds of reports from the victims mainly due to the enforcedrepayment by blackmail, threats or violence against the victims and theirfamily members – where this incident should be made public for the consumer’sawareness. Our strategy includes:-

Organizing a consistent consumer awareness campaign on the threat and repercussion of dealing with illegal moneylenders via advocacy videos and posters.

Analyse and anticipate target group audiences that are prone to the risk of taking a loan from loan sharks.

EXECUTION

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46,553+
followers

51,000+
reach

46,941+
follower

RESULT

120,000+

Total Exposure

MORE OF OUR WORK

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