With the recent implementation of Movement Control Order (MCO) by our government, individuals are spending most of their time at home. With the high usage of electricity and increased duration spent on electrical appliances/gadgets, consumers will need to be better informed about their electricity consumption and to play an active role in managing their electricity usage. However, consumer inattention and lack of information are ubiquitous, especially in household energy‐related settings.
Just like every other aspect of one’s life, communication requires a balanced approach to achieve mutual understanding and consensus. While dealing with consumer in a greater demographic especially in household consumption, the challenge faces by a utility provider in Malaysia is on educating consumer on good practise of managing their electricity use and energy saving awareness. Our strategy includes:-
Delivering the message and campaign in an informative and easy to understand by all walks of life.
Data analysis on the pattern and behaviours of consumers i.e common owned electrical appliances by a household in Malaysia.
Impactful marketing content by understanding the common households electrical appliances usage with the objective of user comfort usage, environmental concern as well as cost sensitivity.
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UG1-15, UG1-13A,
Lexa Galleria, No.45, Jalan 34/26,
Wangsa Maju, 53300 Kuala Lumpur
T: T: 013 799 0032 / 019 682 9906 (HR)
E: hello@icon.com.my